Market Research and Copywriting

Sound Research and Expert Copywriting Lead to Success

IMC understands today’s increasingly complex marketplace. By developing focused marketing strategies based on sound research and implementing aggressive and cost-effective tactics, we can help you increase sales and make your business more profitable. Our expert copywriters will make sure your consumer literature, labels and web copy are legally compliant for applicable regulations.

Market Research and Audits

A successful marketing campaign begins with in-depth market research and an audit of current marketing efforts, including identification of target market(s), resource allocation, and marketing and sales projections. IMC can also conduct primary research including focus groups and surveys to gain quality information.

Business Plans

Your business plan serves at a guiding document for your company’s growth and is an essential tool for raising investment funding. Let IMC create and implement your blueprint for success.

Marketing Plans

Once the market research has been completed, an appropriate and in-depth marketing plan is developed and implemented.

Newsletters and Direct Mail

Whether it’s a print piece, e-newsletter, or a direct mail campaign, IMC can get your message to your target market.

DSHEA Marketing

Carol Nicholson, IMC president, played a significant role in the enactment of the Dietary Supplement Health and Educations Act of 1994. Our solid understanding of DSHEA can help you take full advantage of this law.

“They were one of the first firms to utilize DSHEA to help clients educate consumers and increase product sales. They understand the subtleties of blending science, the law and marketing, remarkably well.”
– Loren Israelson, JD

“IMC rates as one of the best consultants I’ve ever hired. The team did an unbelievably job of bringing my website into compliance without losing the meaning and intention of how the product is supposed to help consumers. I wish I had a time machine so I could go back and slap myself for not hiring them sooner!”
– Patrick Sullivan Jr., President & Co-Founder,
Jigsaw Health, LLC

See our Portfolio for examples of our copywriting work.